Why Buy from Rice Chrysler Jeep Dodge Ram in Alcoa, TN

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Why Buy from Rice Chrysler Jeep Dodge Ram in Alcoa, TN

For years, Knoxville-area drivers have turned to Rice Automotive for new and pre-owned car sales, as well as maintenance, repairs and financing. Our story began back in 1957, when Kenneth P. Rice purchased the Rice Olds Company franchise over on Cumberland Avenue. We've grown quite a bit since those days, adding two Knoxville-area dealerships to the family business. Of course, this includes our Jeep dealership in Alcoa, TN. Today, Kenneth's sons-in-law, Don Campbell and Curtis Wright, alongside their sons Scott and Curt, run the family business. While times have changed for us, one thing hasn't: we still abide by the same family values we've always had. We want Rice Automotive to be a family-friendly place to shop, and we want you to feel comfortable bringing your business to us. We hope you'll visit our Chrysler, Jeep, Dodge and Ram dealership and help us carry on our tradition of outstanding service.

Whether you're searching for a new Jeep, a pre-owned Ram a Certified Pre-Owned Chrysler or used Dodge, you'll find something you're sure to love at Rice Chrysler Jeep Dodge Ram. We have a massive inventory spanning several makes, and our used-car inventory even includes quality cars from other manufacturers. We can help you find the perfect new Ram 1500 pickup for your job, or the sporty Jeep Cherokee you need for weekend trips to the mountains. If you want a family-friendly Chrysler Pacifica that fits your whole family, we have you covered. We can even help you find the iconic Dodge Challenger you've been coveting.

From our huge selection to our hometown family values, you know picking Rice Automotive is a Smart Choice. Learn more about why you should buy from us:

  • The team at our family-owned and -operated dealership has years of experience satisfying customers, which makes it easy for customers to drive home happy.
  • Receive transparent pricing with no tricks or gimmicks.
  • It's Not The Best Price Unless It's The Rice Price!
  • You will get your best deal at Rice. We advertise discounts & rebates you WILL qualify for. Additional discounts & rebates are for a limited audience.
  • With our location in the mountains, we're easy to get to for both locals and out-of-towners who want to shop for a new car while on vacation.
  • Giving back is important to us, so we play an active role in the local Knoxville-area community.
  • When you service with us, we offer you loaner cars so you can go about your day as planned.
  • We offer a comprehensive selection of new Chrysler, Jeep, Dodge and Ram vehicles, giving Tennessee drivers plenty of options to choose from.
  • Our dealership is open from 8:30 a.m. until 8:00 p.m. Monday through Friday for your shopping convenience, with Saturday hours from 9:00 a.m. to 7:00 p.m.