About Rice Chrysler Jeep Dodge Ram

Rice Automotive first began in 1957 when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue. Since then, our family business has grown to include two Knoxville-area car dealerships,  Chrysler dealership in Alcoa, TN and Rice Buick GMC in Knoxville.  Rice Automotive is now run by 3rd generation grandson's Scott Campbell and Curt Wright.  While we continue to grow as a business, we're still dedicated to continuing the family tradition and creating an outstanding car-buying experience for our valued customers. We invite you to visit Rice Chrysler Jeep Dodge Ram today and experience our outstanding customer service for yourself! As we say, price sells cars…but service keeps you coming back! 

When you visit our Knoxville-area car dealership, you'll find we offer a wide variety of all your favorite new Chrysler, Jeep, Dodge and Ram vehicles. From sporty new Jeep Cherokee SUVs that are ready to take on all of Tennessee's roads to tough new Ram 1500 trucks that can tackle any terrain, we have just what you're looking for. If you're shopping on a budget, we're also proud to offer a large selection of used and Certified Pre-Owned Jeep,Chrysler, Dodge and Ram models. Buy a used Chrysler Pacifica to get all the space your family needs or shop for a Certified Pre-Owned Chrysler 300  to get a sophisticated sedan at a budget-friendly price. Select your favorite model, and our expert financing team will help you drive it home. 

Once you've had the opportunity to enjoy your Chrysler, Jeep, Dodge or Ram for a bit, you'll want to bring it back to us for its routine maintenance appointment. The service center at our Alcoa dealership is home to a team of Mopar experts who know the inner-workings of your Chrysler, Jeep, Dodge or Ram better than anyone. From routine maintenance to more extensive repairs, we have you completely covered. We can even help you find the Mopar replacement parts you need if you want to repair your vehicle, or customize it to really make it yours.

With our convenient location at 3033 Alcoa Highway in Alcoa, TN, Rice Chrysler Dodge Jeep Ram is just a short drive away for our neighbors in Knoxville, as well as our friends in Oak Ridge and Maryville. Come see us today and experience our family at work! 


Rice Chrysler Jeep Dodge

3033 Alcoa Highway
Directions Alcoa, TN 37701

  • Sales: (865) 643-8119
  • Service: (865) 282-4863
  • Parts: (865) 936-9998


  • Monday 8:30am-7:00pm
  • Tuesday 8:30am-7:00pm
  • Wednesday 8:30am-7:00pm
  • Thursday 8:30am-7:00pm
  • Friday 8:30am-7:00pm
  • Saturday 9:00am-6:00pm
  • Sunday Closed
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